They share information, create information, and get people talking about it. They’re innovators, leaders, and communicators. They can be celebrities, publishers, and company managers or owners.
Finding them is the first step for you to stay up to date on the latest information and conversations. The next step is to follow them, and that can be tricky.
Applications can help you organize your information and consume it more productively.
1. Hootsuite – Hootsuite is a social media management tool. Once you’ve identified a list of industry influencers to follow, you’ll quickly realize that some of them are active on some social sites, while others are active on entirely different channels.
Sure, you could upload the mobile application for each of these sites, and we’re talking about the biggies like Facebook, Twitter, LinkedIn, Instagram and more. Or you could use a tool like Hootsuite.
Add this app to your mobile devices, and then with one screen you can see who is saying what and you can engage. https://hootsuite.com/ offers both free and paid plans, depending on the number of features you need and how you want to use the application.
2. Feedly – Feedly is a feed reader. You can subscribe to all of the industry influencer blogs that you want. Rather than worrying about making sure you don’t miss a blog post, you can head over to your reader each day, or week, and catch up on what everyone is saying.
It offers organization and customization so you can choose where, when, and how you read or access the content. And it’s not just for blog posts, you can add publications, YouTube channels, and get keyword alerts.
https://feedly.com offers both a free and a paid plan depending on your needs and goals.
3. Customize Your Phone’s News Feed – If you have an iPhone, then it comes with a news application built into the functions. Other mobile phone operating systems and devices have similar applications.
This application is often overlooked, but it can be quite useful with a bit of customization. Your industry influencers are often news makers. From celebrities, to innovators, to company owners, they’re all often in the news.
By customizing your existing mobile news feed application, you can set up alerts and stay current on what’s happening in your industry. (You can of course head over to your favorite news source, like BBC, CNN, or Huffington Post, and set up notifications as well).
The key to making the most of any of these applications is to customize them to fit your needs. For example, some people prefer real-time notifications. As soon as that blog post is published, you get a notification.
For others, they prefer to sit down and review the day’s content all at once, so real-time notifications can be annoying. Find what works for you to stay in touch with your industry influencers.