How often do you order delivery? We’re not just talking about food delivery. Most people order a pizza or Chinese at least once a month. You probably also order items from online stores and get them delivered to your doorstep. You might even order your groceries and have them delivered. Well, now you can also order your beer and have it delivered right to your front door. At least you can if you live in Dallas, Texas.
Drizly, a startup founded in Boston, Massachusetts in 2013, partners with local liquor stores to provide home beer delivery. Their business model is to promote the products from the partnered liquor store. There is no mark up on the alcohol. If you were to go to the store to buy a five dollar bottle of beer, you’ll also pay five dollars to have that same beer delivered to your doorstep.
Sounds great right? So how does Drizly make any money? They charge the liquor store a licensing fee, which buys them more exposure through the service, more sales, and an opportunity to promote specific products within the store. Oh, and the liquor store has to agree to deliver the beer to the customer within an hour.
So now you’re probably wondering why this product wasn’t available when you were 16, right? Why wouldn’t any trouble seeking teenager under the age of 21 use this service and get beer delivered to their door – or their parent’s door in most cases?
Well one of the strengths of Drizly is the technology behind the business. Using a scanner and forensic technology, the system can determine whether the produced driver’s license is legitimate. Yes, the delivery has to be signed for and the recipient has to produce a valid identification card.
Drivers are supposed to not deliver a product if they believe that the person making the order is buying for underage kids, too drunk to have any additional alcohol, or if they’re just not in their right state of mind. A combination of human intuition and technology helps support a thriving and safer home beer delivery service.
For those who love beer and technology, Drizly is a fun service to not only utilize but also to pay attention to. The service is available in the following cities:
- Los Angeles
- New York City
- Washington DC
The mobile application is available for both iOS and Android. You can learn more about Drizly by downloading the application and using their service in Dallas or by visiting their website at https://drizly.com. They also have a substantial social media presence.