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Open Digital Summit – 2018
November 27, 2018 @ 8:00 am - November 28, 2018 @ 5:00 pm CST
The biggest event in America for Digital, Product, UX Design and Engagement executives
The number of connected devices that consumers use has increased and now includes a wide spectrum of devices such as mobile, tablets, desktop, conversational interfaces and wearables. With Consumers moving beyond just mobile it is crucial for brands to deliver seamless multi-platform experiences and personalize interactions for their customers.
The Open Mobile Summit (27th-28th November) will explore how brands can become device agnostic and capable of delivering a consistent experience across all devices in the age of the connected consumer.
Heads of digital, product, innovation, marketing and design from brands need to figure out ways in which they can utilize these technologies and the data they collect to deliver a seamless and personalized experience.
Key themes chosen by the industry
Open Product in the Age of the Connected Consumer: The number of connected devices that consumers use has increased and now includes numerous devices such as tablets, mobile phones, desktop, conversational interfaces and wearables. Consumers are more informed than ever, with more available options, and want a seamless connected experience across their whole interaction with a brand. Find out how to meet their expectations.
Delivering Seamless, Personalized Experiences: As the digital landscape evolves it is crucial that brands offer personalized and useful experiences and interactions to their consumers. Artificial intelligence is enabling brands to move their digital strategy and personalization efforts to a whole new level.
Integration of New Technology into Digital Strategy: With a huge shift in the way people interact with brands and the devices they do so changing it is critical to evaluate new technologies. Voice assistants and immersive technology are just some of the technologies entering and disrupting the current scene.
Engaging Consumers in a Fragmented Landscape: As the roles of traditional marketing merge with the overall objectives of product teams the focus is now firmly on customer engagement. From acquisition through to retention brands need to discover new ways to keep the connected consumer engaged and drive growth.